The Hershey Company opens the new Global Customer Insights Center (GCIC) at One Crystal A Drive. Wild Blue concepted and designed the GCIC, which brings to life Hershey’s thought leadership on shopper insight based category growth initiatives. Customer collaboration helps Hershey retail partners unlock growth through its unique shopper insights, industry trends, and the technology impacting the CPG (consumer packaged goods) retail environment today. [Exact date unknown. Event occurred in 2006.]