The Hershey Insights Network (HIN) is launched. It is a virtual platform through which the category management and snacking leader can provide solutions to its retail partners to engage their shoppers and enhance their overall experience both in-store and online during the COVID-19 pandemic and beyond. HIN functions much like a television studio with its own network, multi-camera studio, and video switcher. [Exact date unknown. Event occurred in October 2020.]