Birthdate of Harry Burnett Reese at Frosty Hill (York County), Pennsylvania.

H.B. Reese Candy Company begins manufacturing a five cent peanut butter cup. (date approximate)

Hershey Chocolate Corporation gifts Hershey with Cocoa Plaza, an indoor-outdoor pool and recreation center.

Reese’s peanut butter, in both smooth and crunchy versions, introduced nationally.

Hershey Foods Corporation signs an agreement to sell Queen Anne chocolate covered cherries to Portland Food Products Company, located in Portland, Oregon.

The Hershey Garage and Livery (or Stables) is destroyed by fire. (Future home of Y.W.C.A. and later Parkview Apartments.)

First Boy Scout Troop is organized in Hershey.

Two concrete water reservoirs with a capacity of 1,000,000 gallons are completed on Patt’s Hill. They become the focal point of Highland Park. It is landscaped with 2 pergolas and 4 covered patios at each corner. Several small summer cottages are built nearby.

Milton Hershey School announces plans to update its Educational and Residential programs. Ambassador to the United Nations, Thomas Pickering, is guest speaker at a special convocation held in Founders Hall.

William Fisher (MHS graduate, class of 1950) retires as the 3rd President of the Milton Hershey School.

Hershey International signs an agreement with Maeil Dairy Industry Co., Ltd. of South Korea to manufacture and distribute Hershey’s chocolate drink.

Hershey’s Butterscotch baking chips; Hershey’s Holiday Vanilla Milk baking chips (a seasonal item), and Hershey’s Sweetened Coconut Flakes introduced nationally.

Hershey Foods Corporation opens a new satellite fitness facility for employees of the new corporate office complex at 175 Crystal A Drive.

Seasonal item, Reese’s peanut butter trees (Christmas-tree shaped chocolate-covered Reese’s peanut butter product), introduced nationally.

Hershey International announces the purchase of the outstanding shares of Nacional de Dulces, S.A. de C.V. from its joint venture partner in Mexico, Grupo Carso, S.A. de C.V.

Hershey Pasta Group begins construction of a new pasta manufacturing facility in Fort Collier Industrial Park, Winchester, (Frederick County) Virginia.

Hershey Foods Corporation’s employees located at Corporate Headquarters (100 Mansion Road), the Corporate Administrative Center (14 East Chocolate), Hershey International, Refrigerated Products, and Hershey Pasta Group move to the new Hershey Foods Corporate Headquarters located at 100 Crystal A Drive.

Full Board of Directors of Hershey Trust Company is elected as full Board of Directors of The Milton S. Hershey Foundation.

Hershey Trust Company moves to High Point Mansion.

Hershey Community Archives moves to High Point Mansion.

Hershey Trust Company, Trustee sells the Governor Road tract of land to Derry Township School District and Derry Township.

Frances O’Conner is installed as first female President of Milton Hershey School. (Resigns April 28, 1992)

Milton Hershey School Agri-Business Division name is changed to Land Management Division.

The first meeting of the March of Dimes Scientific Consultants to plan the first national vaccination program for the Salk Polio Vaccine is held for 2 days in Hotel Hershey, Hershey, Pennsylvania.

Hershey’s Kisses with Almonds introduced nationally. A 6-foot, 500 pound gold colored replica of a Hershey’s Kisses with Almonds is dropped from the flagpole atop One Times Square to mark the introduction of the new product.

John B. Zerbe is named President and Chief Operating Officer of Hershey Entertainment & Resort Company.

Franklin R. Shearer is named Vice President of Sports & Entertainment.

Hersheypark Drive reopens as a 4-lane road.

HERCO breaks ground for the new Hersheypark ride, “Sidewinder,” a 6-loop rollercoaster.

The Hotel Hershey closes the horse stables.

The Ice Capades is organized by the Arena Managers’ Association at the Hotel Hershey. The Ice Capades premieres in New Orleans on June 16, 1940.

The Ice Capades performs in the Sports Arena for the first time.

Hershey Chocolate, U.S.A. completes the relocation of their Information Services Department’s personnel and computer equipment from 19 East Chocolate to the new Data Center at 200 Crystal A Drive.

Hershey Foods Corporation acquires Gubor Schokoladen, a chocolate business in Germany, from H. Bahlsens Keksfabrik KG.

Hershey Chocolate, U.S.A. becomes a sponsor of Little League Baseball.

Hershey Foods Corporation purchases certain assets of Dairymen, Inc., an ultra-high-temperature fluid milk processing plant in Savannah, Georgia. The plant will produce Hershey’s Chocolate flavored drink in aseptic packaging.

Hershey International signs an agreement with Caeique Alimentos S.A., of Brazil, to be the exclusive distributor of Hershey’s chocolate products in that country.

Hershey Foods Venture Group introduces its first new product, “Hershey’s Chocolate Bar Flavor Puddings” (New England States). Flavors include: Hershey’s Chocolate, Hershey’s Chocolate and Almond, Hershey’s Kisses Chocolate and Vanilla, and York Peppermint Pattie.

Caramello nationally distributed. Product was previously available only in select regions of the country.

Hershey Foods Corporation announces the purchase of Ronzoni Foods Corporation from Kraft General Foods. Purchase includes a dry pasta, pasta sauces, and cheese business and manufacturing facility in Long Island City, New York.

Milton Hershey School announces “21st Century Initiative,” setting forth long-range planning goals for the future of the School.

William R. Fisher, President of Milton Hershey School, announces intention for early retirement.

Chocolatetown Square is dedicated to the community. It is a new community park developed by Hershey Foods Corporation and Hershey Trust Company. Hershey Foods Corporation donated $400,000 and the Hershey Trust Company transferred ownership of the land to The M.S. Hershey Foundation.

The Board of Managers of Milton Hershey School appoints a Search Committee for President, to be named by end of December, 1990.

Hershey Foods Corporation sells its shares of AB Marabou, a Swedish confectionery and snack food company, to Orkle Borregaard A.S., of Oslo, Norway.

Hershey Chocolate, U.S.A. opens a new Hershey’s Visitor Center in downtown Oakdale, California. It serves as the orientation area for visitors who tour the Hershey Chocolate Western Plant.

Hersheypark Arena implements no-smoking policy for all events.

Hershey Chocolate, U.S.A. breaks ground in Hershey, Pennsylvania for new chocolate manufacturing facility (Hershey West).

Hershey’s Chocolate Milk Mix introduced.

Hershey Foods Corporation completes sale of Friendly Ice Cream Corporation to Tennessee Restaurant Company.

First live telecast of a Hershey Bears hockey game by WPMT-TV, York.