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New exhibit: Hershey in 1963

Did you know that the Archives has a space for small exhibits in the lobby of The Hershey Story? Located right next to the entrance to the Cafe, the exhibit case provides the Archives the opportunity to highlight its collections and use them to tell some of Hershey’s amazing stories.

This morning I installed the latest exhibit about Hershey in 1963. While people probably didn’t realize it at the time, 1963 was a pivotal year for Hershey. Just consider this. During 1963:

  • Hershey Chocolate Corporation acquired the H.B. Reese Candy Company
  • Hershey Trust Company, Trustee for Milton Hershey School Trust Fund, received permission to donate $50 million to Penn State University for the purpose of establishing/building a medical college and teaching hospital.
  • Hershey Estates opened Highmeadow Campground.
  • Cocoa Avenue Plaza, a new recreational center that featured a swimming pool with a retractable roof, was given to the community by Hershey Chocolate Corporation.
  • New streetlights in the shaped of wrapped and unwrapped Kisses chocolates were installed along Chocolate Avenue.

All these events foretold significant future changes in Hershey: both for the businesses and the community.

If you live in the area, come check out the new exhibit. It’s free!