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Chocolate Crossroads: Chocolate and Cocoa Avenues, Northeast Corner

Introduction

Hershey's main streets were named Chocolate Avenue and Cocoa Avenue. Hershey town plan, 1909
Hershey’s main streets were named Chocolate Avenue and Cocoa Avenue. Hershey town plan, 1909

In early 2011 construction began a two year project to straighten the intersection of Cocoa and Chocolate Avenues and build a new bridge over the railroad tracks.

As much as we talk about how Hershey has changed since Milton Hershey’s death in 1945, changes to Hershey’s physical landscape were also part of the community during his lifetime. This was particularly true for the intersection of Chocolate and Cocoa Avenues.

Postcard depicting Chocolate Avenue, ca. 1912-1913
Postcard depicting Chocolate Avenue, ca. 1912-1913

Chocolate Avenue, Hershey’s main street, was the new name given to the Berks and Dauphin County Turnpike, a well established 19th century road that linked Lebanon and Harrisburg, Pennsylvania. The four corners created by the intersection of Chocolate and Cocoa Avenues formed the town center.

Northeast corner

The Cocoa House was the first center for community life, ca. 1915
The Cocoa House was the first center for community life, ca. 1915

The first building placed on this corner of Chocolate and Cocoa Avenues was the first public building to be erected by Milton Hershey. “Cocoa House” was home to many of the services and early businesses established by Milton Hershey to manage the town.

Offices of the Hershey Trust Company in the Cocoa House, ca. 1905
Offices of the Hershey Trust Company in the Cocoa House, ca. 1905

The first floor housed the Hershey Trust Company, the new Hershey Post Office and a general store. Established in 1905, the Hershey Trust Company operated out of the Cocoa House until 1914. The second floor of the Cocoa House provided much needed boarding rooms for the new community’s male residents. It quickly emerged as the town’s first center for community life. Many volunteer organizations and services first began operating out of the Cocoa House.

Cocoa House was located just south of the railroad station, ca. 1906-1909
Cocoa House was located just south of the railroad station, ca. 1906-1909

Hershey’s Men’s Club

Hershey Men's Club offered a wide range of fitness programs such as the Busy Men's Gym Class, led by Mr. "Doc" Brandau, ca. 1912-1913
Hershey Men’s Club offered a wide range of fitness programs such as the Busy Men’s Gym Class, led by Mr. “Doc” Brandau, ca. 1912-1913

 

Hershey's first indoor pool opened in 1911. Swimming lessons were offered to both boys and girls, ca. 1925-1926
Hershey’s first indoor pool opened in 1911. Swimming lessons were offered to both boys and girls, ca. 1925-1926

The YMCA (future Hershey’s Men’s Club) was established in 1910. In 1911 the building was enlarged with Hershey’s first indoor pool and a gymnasium. In 1912 the YMCA and the YWCA established the Hershey Public Library which operated out of the Cocoa House during its first year. It soon moved across the street to a larger space in the Hershey Store Company.

In 1914 Hershey Trust Company moved next door and Hershey Post Office moved out of the Fire Company building and into the Cocoa House. This move helped to centralize many of the town’s community service operations.

In 1915 Hershey’s first visitor bureau opened in the Cocoa House. The Bureau provided information about the community and its attractions. Visitors could also get admission tickets to tour the chocolate factory.

Hershey Quick Lunch offered a quick meal or snack at a reasonable price, 1915
Hershey Quick Lunch offered a quick meal or snack at a reasonable price, 1915

A few years later in 1918 Cocoa House was enlarged again when a one story addition was built for a new cafeteria style restaurant, the Hershey Quick Lunch.

Hershey Women’s Club

Hershey Women's Club, 1934
Hershey Women’s Club, 1934

 

The Women's Club provided a range of services and classes as well as space for relaxation, 1937
The Women’s Club provided a range of services and classes as well as space for relaxation, 1937

In 1932, Hershey Men’s Club moved across the street to the newly completed Hershey Community Building. Cocoa House was remodeled to accommodate the Hershey Women’s Club.

Hershey Estates office building, built in the former location of the Women's Club, ca. 1965
Hershey Estates office building, built in the former location of the Women’s Club, ca. 1965

 

Hershey Drug Store featured a soda fountain and retail gift shop in addition to the pharmacy, ca. 1970
Hershey Drug Store featured a soda fountain and retail gift shop in addition to the pharmacy, ca. 1970

By the early 1960s the Women’s Club and the Men’s Club functions had been replaced by recreational activities provided by the Hershey Community Center. In 1963 the building was razed and replaced with a new Hershey Estates office building. The first floor housed the Hershey Drug Store which featured a soda fountain, retail shop and pharmacy. The second and third floors were occupied by Hershey Estates corporate offices. In 1980 the offices moved to 300 Park Boulevard. Since then the building has been occupied by varied Hershey entities.

Learn more about the other corners of the intersection:

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