Tags: marketing
HersheyArchives@30, Part 5: Maroon and Silver
The familiar Hershey’s Milk Chocolate bar wrapper. The maroon and silver package, sometimes described as brown and silver, is identifiable at a glance. You can imagine the many versions and proofs Milton Hershey must have considered before settling on the now iconic wrapper design; the “face” of his new brand and his new product. Yet the […]
If at First You Don’t Succeed, Try a New Name
While Hershey’s Milk Chocolate is the United States’ most iconic confectionery product, not all Hershey products have been so successful. Sometimes when Hershey introduced a new product, the company was not satisfied with its sales and quickly removed the product from production. Other times, Hershey continued to market the product, tweaking the recipe, the packaging […]
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