Tags: packaging

HersheyArchives@30, Part 5: Maroon and Silver

The familiar Hershey’s Milk Chocolate bar wrapper. The maroon and silver package, sometimes described as brown and silver, is identifiable at a glance. You can imagine the many versions and proofs Milton Hershey must have considered before settling on the now iconic wrapper design; the “face” of his new brand and his new product. Yet the […]

Search Encyclopedia