Tags: Harold Mohler
HersheyArchives@30, Part 30: Hershey Chocolate. The Great American Chocolate Bar
It is an advertising industry legend that Hershey Chocolate did not advertise. The advertising industry marveled at Hershey’s success without the use of advertising. During the company’s first fifty years, Hershey Chocolate succeeded without media advertising because it had few competitors in the solid chocolate confectionery market. The image of Hershey as a company that […]
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