Tags: Hershey Foods Corporation
Restoring a Legacy: Hershey Foods Corporation and High Point Mansion
In 1930 Milton Hershey donated his home, High Point, to the newly organized Hershey Country Club to serve as its clubhouse. The house continued to serve as the Country Club Clubhouse until 1970 when the Club moved to a new facility on Derry Road. High Point sat vacant until 1977 when it was acquired by Hershey Foods […]
There’s More Than One Way to a Consumer’s Heart
The Hershey Company did not incorporate media advertising for its products until the company was over 75 years old. Even though Hershey Chocolate Company did not advertise in newspapers, magazines or on the radio, it made use of a variety of advertising techniques. Milton Hershey made use of store windows, counters and posters in trains […]
Saving High Point
In 1930 Hershey Country Club was established and Milton Hershey offered his home, High Point, as its clubhouse, retaining rooms on the second floor to use as a private apartment for himself. The Club converted the first floor rooms into dining rooms and built a free standing one-story structure as a men’s locker room. By […]
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