Tags: Jack Dowd
HersheyArchives@30, Part 30: Hershey Chocolate. The Great American Chocolate Bar
It is an advertising industry legend that Hershey Chocolate did not advertise. The advertising industry marveled at Hershey’s success without the use of advertising. During the company’s first fifty years, Hershey Chocolate succeeded without media advertising because it had few competitors in the solid chocolate confectionery market. The image of Hershey as a company that […]
Reese’s Pieces: E.T.’s Favorite Candy
How a great candy was saved from oblivion by a small alien visitor from outer space OR the story of Reese’s Pieces, E.T.’s favorite candy. In the 1950s, Hershey Chocolate developed the capability for panning; that is, sugar-coating a product. M&Ms are probably the best known example of a panned candy product. Hershey’s first panned […]
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