Tags: trademark
HersheyArchives@30, Part 5: Maroon and Silver
The familiar Hershey’s Milk Chocolate bar wrapper. The maroon and silver package, sometimes described as brown and silver, is identifiable at a glance. You can imagine the many versions and proofs Milton Hershey must have considered before settling on the now iconic wrapper design; the “face” of his new brand and his new product. Yet the […]
It’s the Cocoa Bean, Baby
When it comes to their logos, most companies seek to create something that will serve as a visual symbol of the business–an image that will be recognizable without words. When changes are made, they are made to better communicate the core mission of the company. Brand visibility is critical when it comes to communicating to […]
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