Tags: ZooAmerica
Building an Audience: ZooAmerica’s “Creatures of the Night”
After ZooAmerica opened in 1978, funding was limited for the development of new exhibits. To promote interest in the zoo, ZooAmerica undertook a variety of novel marketing ventures to build a zoo audience. On Friday, October 31, 1980 the zoo launched Creatures of the Night, an educational alternative for Halloween. Visitors were invited to bring a flashlight and […]
A Window to the World: Hershey Park Zoo
Until the mid 20th century there were relatively few wild animal collections in the United States. Not surprisingly, zoos were a “big city” attraction. Large urban areas had the resources and the potential audience to support such an exotic and unique attraction. Some of the United States’ best known zoos, such as the Philadelphia Zoo (1874), […]
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