Tags: advertising

There’s More Than One Way to a Consumer’s Heart

The Hershey Company did not incorporate media advertising for its products until the company was over 75 years old. Even though Hershey Chocolate Company did not advertise in newspapers, magazines or on the radio, it made use of a variety of advertising techniques. Milton Hershey made use of store windows, counters and posters in trains […]

Advertising Hershey Chocolate

One of the great myths in the advertising industry is that Hershey Chocolate did not begin advertising until 1970. Although the Corporation generally did not use consumer media advertising such as newspaper and magazine ads, or radio and television commercials, it did employ a variety of techniques to publicize itself. Hershey Chocolate used its advertising […]

Ringing in the Holidays: Hershey’s Kisses Chocolates

In 1989 John Dunn was Hershey Chocolate brands manager for Kisses. Hershey was working on a new marketing campaign for Kisses, sometimes referred to as the Kisses “whimsy” campaign. Working with Ogilvy Mather, a series of animated Kisses commercials were planned utilizing tabletop stop-motion animation and CG product photography. Ogilvy Mather was the agency of record […]