Tags: milk chocolate
HersheyArchives@30, Part 5: Maroon and Silver
The familiar Hershey’s Milk Chocolate bar wrapper. The maroon and silver package, sometimes described as brown and silver, is identifiable at a glance. You can imagine the many versions and proofs Milton Hershey must have considered before settling on the now iconic wrapper design; the “face” of his new brand and his new product. Yet the […]
Happiness is a Mouthful of HERSHEY-ETS
Hershey-Ets’ shape changed to circular “lentils” in 1960. During Milton Hershey’s life, he encouraged new product development, often leading the way with a wide variety of experiments. Many of these ideas did not result in new products, but Mr. Hershey created an environment supportive of new ideas and products. After Milton Hershey died in […]
It’s the Cocoa Bean, Baby
When it comes to their logos, most companies seek to create something that will serve as a visual symbol of the business–an image that will be recognizable without words. When changes are made, they are made to better communicate the core mission of the company. Brand visibility is critical when it comes to communicating to […]
There’s More Than One Way to a Consumer’s Heart
The Hershey Company did not incorporate media advertising for its products until the company was over 75 years old. Even though Hershey Chocolate Company did not advertise in newspapers, magazines or on the radio, it made use of a variety of advertising techniques. Milton Hershey made use of store windows, counters and posters in trains […]
Wish You Were Here…
The early 1900s saw a surge of popularity for postcards. The hobby of collecting picture postcards became the greatest collectible hobby that the World had ever known. The official figures from the U.S. Post Office for their fiscal year ending June 30, 1908, cite 677,777,798 postcards mailed. At that time the total population of the […]
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