Tags: Ogilvy Mather
HersheyArchives@30, Part 30: Hershey Chocolate. The Great American Chocolate Bar
It is an advertising industry legend that Hershey Chocolate did not advertise. The advertising industry marveled at Hershey’s success without the use of advertising. During the company’s first fifty years, Hershey Chocolate succeeded without media advertising because it had few competitors in the solid chocolate confectionery market. The image of Hershey as a company that […]
Ringing in the Holidays: Hershey’s Kisses Chocolates
In 1989 John Dunn was Hershey Chocolate brands manager for Kisses. Hershey was working on a new marketing campaign for Kisses, sometimes referred to as the Kisses “whimsy” campaign. Working with Ogilvy Mather, a series of animated Kisses commercials were planned utilizing tabletop stop-motion animation and CG product photography. Ogilvy Mather was the agency of record […]